Navigating the digital marketing world can be complicated, challenging, and costly in the for-profit space. When it comes to digital marketing in the nonprofit space, these existing challenges combined with tight budgets can make for a very daunting and arduous task for any nonprofit organization.  

But fear not, here at Purpose Forward our mission is to help grassroots and social purpose organizations like yours get the help they need to grow and thrive in all aspects of your business, including digital marketing. We have put together our list of the top 8 digital marketing services with discounted or free services available to qualifying nonprofit and charity organizations.  

There are some ground rules before you start signing up for digital marketing services, so let’s break those down: 

  1. Do not let a great discount skew your decision. A lot of online services will offer free and highly discounted services, but that does not mean they are the best solution for you. Do your homework on their full spectrum of services and make a decision that makes sense for your organization 
  1. Always ask for a trial when it is available. Making the decision to invest in a new service or software is a big one; taking a 30-day trial is a risk-free way of making sure it works for you before you commit. 
  1. Make sure you can prove your status as a registered charity or nonprofit organization.  Most services will either ask for your registration number or ask you to upload a document of proof of nonprofit status.  

That’s it! Now we know the rules, here is our list of the top 8 digital marketing services with discounted or free services for nonprofits and charities. 

Google AdWords 

Google AdWords has an incredible program for nonprofits called Google Ad Grants. They provide up to $10,000 USD per month to nonfits in ad credits which can be used in search ad campaigns. Keep in mind that this does not include display ad campaigns. You can learn more and sign up for the program here:  https://www.google.com/nonprofits/offerings/google-ad-grants/  

LinkTree 

If you are not familiar with LinkTree, it is a tool that allows you to share multiple links on social media, mainly Instagram. This is because Instagram does not allow you to share web links anywhere apart from in stories and in the ‘bio’ section of your profile page, which has a strict character limit.  LinkTree for Charities and nonprofits is a great tool if you are sharing more than just images on your Instagram. It allows you to link to multiple pages, content and more. It’s FREE for nonprofits and charities. You can learn more about it and sign up here: https://linktr.ee/s/charities/  

Mailchimp  

Mailchimp is an email marketing service that has been a crowd favorite for years. MailChimp has a great user-interface. It lets you send emails, manage subscribers, offer superb tracking, set up autoresponders, create beautiful email templates, target subscribers, and split test your campaigns. They also regularly publish helpful guides and articles. You can learn more about them and sign up here:  https://mailchimp.com/help/about-mailchimp-discounts/  

Canva 

Canva offers free online graphic design software which allows you to create beautiful documents, images, social media posts and many more with their easy to use drag and drop templates. The difference between the free Canva and professional Canva is monumental as far as design goes. The free version is great, but to really take advantage of their beautiful design tools, the professional account is, 100% worth it in our opinion. The professional version is FREE for nonprofits, you can read more and sign up here: https://www.canva.com/canva-for-nonprofits/ 

Unsplash 

Unsplash is less of a service, and more of an online library. They house thousands of high quality downloadable professional images. Unlike iStock or other paid image download libraries, Unsplash is completely free. Learn more here: https://unsplash.com 

Hootsuite 

Hootsuite is the powerhouse of social media management. From one place, you can create, schedule and post across multiple social channels. Hootsuite offers in-depth analysis and reporting tools to help you get the most out of your social media.  They run a program specifically for nonprofits and charities called HootGiving, where they offer discounts of up to 50% for qualifying nonprofits. Learn more and sign up here: https://www.hootsuite.com/about/hootgiving 

Promo  

An online video making tool where you can easily create compelling video ads, social media videos, product videos, explainer videos and more.  Promo is offered FREE for nonprofits and charities. Learn more and sign up here: https://promo.com/for/nonprofit  

Moz  

Moz in an SEO super tool. Don’t know much about SEO? That’s OK because Moz can do the work for you, including site audits, rank tracking, backlink analysis and keyword research. Moz offers a 75% discount to qualifying nonprofit and charity organizations. Learn more and sign up here: https://moz.com/help/your-account/manage-subscriptions/non-profit-discounts  

Now that you are armed with all this knowledge, we encourage you to get out there and try some of these services for yourself, if you haven’t already.  

 

The mission of Purpose Forward is to help social purpose organizations move their mission forward. By bridging the gaps between people, process, and technology, we simplify your operations while improving the service experience for all stakeholders.  If you are ready to accelerate your growth and maximize your impact, book a free consultation with us today by clicking below.

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